ashu's journal

which sweetener is best for matcha?

which sweetener is best for matcha?

maple, simple syrup, honey, and agave — tasted side by side.
matcha and caffeine: what the science actually says

matcha and caffeine: what the science actually says

to understand the caffeine in your matcha, start with the dose. how many grams are you actually drinking?
which milk is best for matcha?

which milk is best for matcha?

coconut, soy, oat & pistachio: here's how each changes the color, texture, and flavor.
how to store matcha: keep it fresh, vibrant, and smooth

how to store matcha: keep it fresh, vibrant, and smooth

good matcha deserves thoughtful care. learn how proper storage protects its vibrant color, delicate aroma, and signature umami.
ashu’s favorite things

ashu’s favorite things

a mindful list of the things we kept coming back to this year — pieces that feel considered, beautifully made, and a little bit transportive. gifts for the friend who...