ashu's.

ashu's is a privately run matcha brand based in malibu, california.

we work directly with Japanese tea producers and select each release for quality, consistency, and how it feels to drink: balanced, expressive, and easy to return to. everything we offer is chosen carefully. nothing is rushed.

our matcha is shade-grown, stone-milled, and selected within precise harvest windows. we carry only what meets our internal standard.

we partner with a small circle of hospitality, retail, and wellness spaces to create custom menus and thoughtful in-store experiences.

founded by a mother and daughter — ashu and zayna — between malibu and japan. what began as a personal search for better matcha became a focused practice in sourcing and selection. the brand remains privately run and closely involved in every release.