our story
Ashu’s Matcha was born to honor family, embrace health, and celebrate the beauty of life’s simple pleasures. Named after my mother and co-founder, Aysha, the brand is a tribute to her resilience and unwavering commitment to living with intention. Ashu’s Matcha is deeply personal—it’s about creating a ritual connecting people to themselves, their loved ones, and the moment.
In recent years, our mother faced significant health challenges. During that time, she often sought solace in Malibu, a place she described as her sanctuary. Malibu’s ocean breeze, golden sunsets, and unspoiled beauty were healing for her. Inspired by her journey, we created a product that embodies that same sense of peace, health, and mindfulness.
We’ve built Ashu’s Matcha on authenticity, sustainability, and mindfulness. Every sip is a tribute to resilience and a reminder to slow down, savor the moment, and live fully.
ceremonial?
“Ceremonial Grade” was created as a marketing tool for international markets. In Japan, there is no official grading system that includes this term. Instead, matcha is categorized based on its harvest time and intended use.
We ensure our matcha is of the finest quality rather than relying on vague labels. It is made from the youngest, most tender leaves and stone ground to perfection for a smooth, vibrant, and rich flavor.
We believe the true quality of matcha lies in its origin and care. Our matcha is sourced from trusted Japanese farms that follow traditional practices. By focusing on authenticity, we provide you with matcha representing centuries of Japanese tea culture without relying on buzzwords.