{"title":"MATCHA","description":null,"products":[{"product_id":"okumidori-matcha","title":"okumidori matcha","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ewhite label · most loved\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced in partnership with \u003cstrong\u003eTsuchiyama Tea Farm\u003c\/strong\u003e in Shiga, Japan, this first harvest Okumidori matcha offers a rounded umami and natural sweetness with a composed finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in both 30g and 100g tins, it is selected for its balance and clarity across traditional and milk-based preparations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003esingle-origin matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003efirst harvest \/ first flush\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ecultivar: okumidori\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eregion: shiga, japan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003enet weight: 30g \/ 100g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ashu’s Matcha","offers":[{"title":"30g","offer_id":49139186139369,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":49139186172137,"sku":null,"price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/Okumidori_ec3d1e97-5fe3-4ad1-8086-b9cd5a2500b6.png?v=1760057257"},{"product_id":"honzu-asahi-matcha","title":"honzu asahi matcha (20g)","description":"\u003cp\u003e\u003cstrong\u003eblack label · reserve\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe partner with Shimizu Tea Farm in Uji, Japan, to offer this first harvest Honzu Asahi matcha. Cultivated from the rare Honzu Asahi cultivar, this matcha carries a deep umami, velvety texture, and a clean, lingering finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduced in extremely limited quantities, it is best appreciated through traditional preparation, where its structure and depth are most fully expressed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003esingle-origin matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003efirst harvest \/ first flush\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ecultivar: honzu asahi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eregion: uji, japan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003enet weight: 20g\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ashu's matcha","offers":[{"title":"Default Title","offer_id":49108401455337,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/No.6.png?v=1760057309"},{"product_id":"rishouen-blend-matcha","title":"rishouen blend matcha (30g)","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ewhite label · blend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCreated in collaboration with the renowned \u003cstrong\u003eRishouen Tea Company\u003c\/strong\u003e in Uji, Japan, this blend combines first harvest Saemidori, Uji Hikari, and Asahi cultivars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a composed matcha with smooth body, balanced sweetness, and a clean, lingering finish — a blend that reflects Rishouen’s blending legacy and Ashu’s house style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003emulti-cultivar blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003efirst harvest \/ first flush\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003ecultivars: saemidori, uji hikari, asahi\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eregion: uji, japan\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003enet weight: 30g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ashu's matcha","offers":[{"title":"Default Title","offer_id":49108410401001,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/No.3.png?v=1760057275"},{"product_id":"saemidori-matcha","title":"saemidori matcha (20g)","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eblack label · reserve\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn collaboration with \u003cstrong\u003eShimizu Tea Farm\u003c\/strong\u003e, we present this first harvest Saemidori matcha from Uji, Japan. Known for its vivid color, smooth texture, and composed sweetness, this single-cultivar matcha reflects the quiet precision of Uji tea craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWell suited for both koicha and usucha, it offers a refined and balanced cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003esingle-origin matcha\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003efirst harvest \/ first flush\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003ecultivar: saemidori\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eregion: uji, japan\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003enet weight: 20g\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ashu's matcha","offers":[{"title":"Default Title","offer_id":49108411580649,"sku":null,"price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/No.5.png?v=1760057329"},{"product_id":"tsuyuhikari-matcha","title":"tsuyuhikari matcha","description":"\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBlack Label · Daily Reserve · Single Cultivar · Tsuchiyama, Shiga\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced in partnership with \u003cstrong\u003eTsuchiyama Tea Farm\u003c\/strong\u003e in Shiga, Japan, this first harvest Tsuyuhikari matcha offers a floral profile and concentrated sweetness with a refined finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in both 30g and 100g tins, it is selected for it's unique and refined sweetness that lingers from start to finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003esingle-origin matcha\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003efirst harvest \/ first flush\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003ecultivar: tsuyuhikari\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eregion: shiga, japan\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ashu's Matcha","offers":[{"title":"30g","offer_id":49981187522793,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":49981187555561,"sku":null,"price":188.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/Untitled_design_33_141d9ef6-40bf-4d43-a260-b8af0b7086a1.png?v=1776190247"},{"product_id":"organic-kanayamidori","title":"organic kanayamidori","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGreen Label · Limited Release · Single Cultivar · Miyazaki\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSourced in partnership with Osada Tea and grown organically in Miyazaki, Japan, this first-harvest Kanayamidori matcha has a light, fluid body with notes of milk, toasted almond and sweet pea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSoft umami and a gentle roasted depth lead into a clean, lingering finish, offering a lifted and structured addition to the Ashu’s Matcha collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003esingle-origin matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003esingle-cultivar matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJAS organic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003efirst harvest \/ first flush\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ecultivar: kanayamidori\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eregion: miyazaki, japan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ashu's Matcha","offers":[{"title":"30g","offer_id":51282795430121,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":51282795462889,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/ChatGPT_Image_Jun_26_2026_12_40_20_PM.png?v=1782502973"},{"product_id":"nanmei-matcha","title":"nanmei matcha","description":"\u003cp\u003e\u003cstrong\u003eWhite Label · Limited Release · Single Cultivar · Shizuoka\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSourced in partnership with Osada Tea and grown in Shizuoka, Japan, this 2026 first-harvest \u003cstrong\u003eNanmei marks a rare new addition to our White Label collection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilky and softly sweet, with notes of honeydew, oats and hazelnut.\u003c\/strong\u003e Rounded umami and a gentle nuttiness give it enough depth to hold beautifully in milk, while its clean, delicate finish makes it equally lovely prepared on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003esingle-origin matcha\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003esingle-cultivar matcha\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efirst harvest \/ first flush\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ecultivar: nanmei\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eregion: shizuoka, japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ashu's Matcha","offers":[{"title":"30g","offer_id":51718710952169,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":51718710984937,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/4939\/1593\/files\/ChatGPTImageAug24_2026_07_50_51PM.png?v=1787626372"}],"url":"https:\/\/ashusmatcha.com\/collections\/matcha-1.oembed","provider":"Ashu's Matcha","version":"1.0","type":"link"}